We’re looking for a results-driven Fullstack Digital Marketing Manager to lead our Growth Marketing team across Performance Ads, CRM, and SEO. You’ll be responsible for driving measurable growth, optimizing budgets, and aligning strategies across all digital channels to ensure maximum impact.
Key Responsibilities:
- Lead, mentor, and manage a team of specialists in Performance Ads, CRM, and SEO, fostering a high-performing, collaborative environment.
- Provide strategic direction, guidance, and constructive feedback to help the team achieve individual and collective goals.
- Develop and execute full-funnel digital marketing strategies across Meta, Google Ads, email marketing, and SEO in alignment with business objectives.
- Oversee media planning, CRM journeys, and SEO content strategy, ensuring strategic integration across channels.
- Direct the Performance Ads team in campaign setup, optimization, and performance tracking, with a focus on ROI, conversions, and CAC.
- Guide the CRM specialist in crafting and optimizing customer journeys, automations, and campaign performance.
- Ensure effective budget management and maximize paid media performance across all platforms.
- Own the digital marketing reporting process, ensuring timely delivery of actionable insights and performance updates.
- Analyze campaign and market data to identify trends, gaps, and growth opportunities.
- Lead the development of creative briefs and collaborate with design and video teams to ensure impactful, on-brand campaign assets.
- Manage project timelines, workflows, and output quality for all digital campaigns.
- Collaborate closely with Web Development, Sales, Media, and PR teams to ensure integrated, cross-functional marketing efforts.