IBMC is assisting a high-growth global FinTech leader headquartered in Bali to find a world-class marketing talent. Operating across North America, Europe, the Middle East, and Asia-Pacific, our client delivers next-generation financial services, spanning digital payments, embedded finance, and wealth management. With a vision to make financial services borderless, we are building a world-class team to impact millions of users across five continents.
We are looking for a Senior Marketing Executive with a proven track record in international markets to lead global campaigns from our Bali headquarters. You will own the development of cross-border strategies, localization frameworks, and brand narratives that resonate across diverse cultures and complex regulatory environments. This is a high-impact role for a leader who thrives on complexity, data-driven performance, and global storytelling.
Key Responsibilities
- Global Strategy Ownership: Develop and own the global marketing strategy, ensuring consistent brand positioning across APAC, EMEA, North America, and LATAM.
- Multi-Market Campaigns: Plan and execute integrated campaigns across paid, owned, and earned channels, adapting messaging and creative to regional cultural nuances.
- Go-To-Market (GTM): Lead GTM strategies for new country and product launches, collaborating with Product, Legal, and Compliance teams globally.
- Localization Frameworks: Build systems that preserve brand integrity while enabling culturally relevant market-specific execution.
- Performance Excellence: Oversee global performance marketing (Google Ads, Meta, LinkedIn) with accountability for CAC, LTV, and ROAS across regions.
- Authority Building: Drive international content marketing, SEO/GEO strategy, and thought leadership to establish authority in global FinTech markets.
- Regulatory Compliance: Ensure all activity complies with regional financial advertising standards (FCA, SEC, MAS, OJK, GDPR, etc.).
- Mentorship: Develop junior marketing team members and foster a globally-minded, high-performance culture.